Transforming your business to meet new customer needs

Have we arrived at a new consumer era?

Clear indications of a fundamental transformation are evident: 79% of households stated that they were concerned about food security, 74% are ready to pay more for high-quality products and 76% seek out information about product composition.

Many new initiatives are being developed by retailers to address these emerging needs and they all have something in common: data. It needs to be consistent, accurate and up-to-date, in order to offer the level of transparency expected by consumers, on all channels.

New tools are required to manage such large volumes of information: facilitate communications, automate tasks, monitor data... Challenges that imply to reimagine the way retailers work with their suppliers in order to foster sustainable collaborations between each teams.

What are these emerging organisational models? What roles will need to be developed? What paths should be investigated?